Regional Director of Sales and Marketing
Company: Touchstone Communities
Location: La Feria
Posted on: July 1, 2025
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Job Description:
Regional Director of Sales & Marketing Rio Grande Valley /
Corpus Christi, TX Region Touchstone Communities – Texas’ Leading
Skilled Nursing Provider Are you a passionate and results-driven
healthcare sales leader looking to make a meaningful impact across
communities in South Texas? Join Touchstone Communities , where we
are committed to excellence in care, service, and leadership. We
are currently seeking a Regional Director of Sales & Marketing to
drive growth, lead strategic initiatives, and support a portfolio
of high-performing skilled nursing facilities across the Rio Grande
Valley, Corpus Christi, Brownsville, and Laredo markets. About the
Role: In this key leadership position, you will provide oversight,
coaching, and support to the sales and admissions teams at 10
skilled nursing communities . You will partner closely with
executive and operational leaders to ensure census growth, market
positioning, and brand strength throughout the region. What You’ll
Do: Serve as a strategic partner to local teams, the Vice President
of Sales & Marketing, and the Vice President of Operations. Coach
and mentor on-site Directors of Admissions and business development
team members to execute proven sales strategies and foster referral
relationships. Conduct routine community visits across the region,
with weekly travel (3-4 days per week) to ensure alignment,
consistency, and performance. Analyze regional market trends,
identify growth opportunities, and assist communities in meeting
and exceeding census and occupancy goals. Actively contribute to
quarterly business planning and marketing strategy development.
Participate in system-wide sales initiatives and share best
practices across the enterprise. Eligible for participation in
Touchstone’s Sales & Marketing Bonus Program based on regional
performance metrics. Who You Are: A collaborative and energetic
leader with a proven track record in census development, referral
relationship management, and team coaching . Previous experience as
an Area or Regional Sales & Business Development Manager within
long-term care, post-acute, or senior living is required. Must
reside in the greater Rio Grande Valley or Corpus Christi, TX
region . Able to travel throughout the assigned territory regularly
and as needed. Why Join Touchstone? At Touchstone, we recognize
that our team members are the foundation of our success. That’s why
we offer a best-in-class culture and benefits, including: Sales &
Marketing Bonus Plan Mileage, cell phone, and travel reimbursement
Tuition Assistance Programs – Because we believe in developing and
promoting from within 401(k) with company matching – Invest in your
future with us Comprehensive health benefits – Including
employer-paid life insurance Flexible PTO – Because we value your
time both at and away from work Team Member Referral Bonuses – Help
us grow with great people Annual Performance Reviews – Your
contributions are recognized and rewarded Employee Assistance
Program – Because life happens Team Member-Led Committees & a
Dedicated Team Chaplain – Because we care about your voice and
well-being Be Part of Something Meaningful. At Touchstone
Communities, our mission is to Make Lives Better. We deliver
best-in-class patient care by empowering our team members to lead
with compassion, integrity, and purpose. If you’re ready to lead a
dynamic team and help shape the future of post-acute healthcare in
Texas, we invite you to apply and join us on this impactful
journey.
Keywords: Touchstone Communities, McAllen , Regional Director of Sales and Marketing, Sales , La Feria, Texas
