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Head of Growth

Company: Target Human Resources Solutions
Location: San Juan
Posted on: June 10, 2021

Job Description:

View all jobs Head of Growth San Juan, PR Marketing/Public Relations As Head of Growth, you'll lead all stages of the B2C customer acquisition process for Connect in allmarkets (Puerto Rico, Panam, Costa Rica and beyond!): customer and user acquisition, activation,retention, up-sell and impact the business through data-driven decisions. This is an excellentopportunity for someone with a creative analytical mindset, who is excited about applying andgrowing their analytical, business, interpersonal, and creative skills. We value diversity and inclusionthrough our work, team collaboration and mentorship.Responsibilities? You will be in charge of B2C customer acquisition for Connect in all markets? Determine, manage and deploy media budgets and across channels and markets? Lead ongoing marketing initiatives including SEO, AdWords, Social Media and emailcampaigns, outcomes-based analytics and data reporting? You'll will be in charge of internal and external teams to generate creative asset and contentdevelopment? Develop multi-channel marketing strategies to improve engagement, conversion andretention metrics? Collaborate to develop customized marketing solutions? Analyze integrated marketing performance by audience segment and make adjustments tooptimize customer experience, personalization and relevance? Develop a user acquisition strategy and manage the marketing budget? Monitor day-to-day financial results, making adjustments where necessary? Use analytical and modeling skills to understand channel economics and optimize campaignperformance? Coordinate end-to-end ad creation process starting from research, ideation, and productionthrough launching ads and reporting on results? Conduct industry research and present actionable findings? Innovate on new strategies for customer acquisitionQualifications? Professional experience in a client-facing marketing strategy role or account managementrole? Experience successfully developing and leading multi-phase projects with diversestakeholders? You've led diverse teams and have coached and mentored team members? Excellent written and verbal communication skills? Advanced knowledge of various digital marketing tools and effective reporting: analytics,attribution, ad serving, push, email marketing, social media? You've successfully planned and deployed integrated digital marketing or communicationscampaigns to drive acquisition, increase retention or improve customer long-term value? Extensive knowledge of data-driven marketing practices: audience segmentation,personalization, retargeting, exclusions, etc.? You can present complex ideas to team members in a compelling and energetic way? Exceptional analytical skills and experience working in a metrics-driven organization? Ability to manage multiple projects simultaneously within tight deadlines? Outstanding ability to execute swiftly, with strong attention to detail? Goal driven, self-starter and avid learnerEEO

Keywords: Target Human Resources Solutions, McAllen , Head of Growth, Other , San Juan, Texas

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