Digital Marketing Specialist

Company: Texas State Job Bank
Location: Mcallen
Posted on: May 3, 2021

Job Description:

The Digital Marketing Specialist will work closely with the Marketing team to organize campaigns and promotional events that can make a difference in our company's as well as our customer's success. You will assist in the development of relevant contact that is easily understood for the intended audience. Under general supervision, produce media communications for marketing uses, assist in establishing and maintaining professional media communications.Required Education:Bachelors degree in Marketing, Journalism, Communications or Public Relations related field preferred.Excellent communication skills with the ability to present information clearly, concisely and creatively.Outstanding writing skills with experience in crafting messaging for multiple audiences.Strong organization and prioritization skills. Excellent oral and written communication skills.Some evening or weekend work may be required.Strong understanding of Microsoft Office Programs.Bilingual - English and SpanishRequired Experience: 3 Year's related experience Strong written communications, including news releases, marketing collateral, press releases, examples should be provided if you have any.Proven track record in media relations an a variety of fortable with the needs to move with speed, accuracy and grace.Proven experience to promote the goals of a customer through media.Energetic, proactive, well-organized professional who thrives in a team-oriented environment and who is a self starter.Responsibilities:Promotes mission, vision and values by effectively communicating them to other.Considers mission, vision and values in developing services, standards and practices.Manages brand images across digital platforms (social media, web, digital ads).Manages social media outlets, including Twitter, Facebook, LinkedIn and Instagram.Ongoing development and enhancement of websites, and related micro sites; develops and maintains content for webpage and social media sites.Assist in generating and releasing media advisories, press releases and statements and proactively pitch outlets around key issues.Develops and executes online strategies that include search engine optimization, keyword search, search engine marketing and social media.Responsible for social media content (photographs, designs and video).Manages social media marketing campaigns and targeted advertisements for a cohesive brand appearance and voice.Responsible for engaging with online audiences, monitoring comments and feedback.Pay is $14-$15+ per hour! If you feel qualified for this position and are ready to interview, please call 956-664-9675 ext. 28 for Juliana or ext. 80 for Perla.

Keywords: Texas State Job Bank, McAllen , Digital Marketing Specialist, Other , Mcallen, Texas